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COLUMN: Couric not ready for media award

By DAVID WHITESOCK

VOLANTE COLUMNIST

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Published: Tuesday, October 6, 2009

Updated: Wednesday, October 7, 2009

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The Volante

She is the first full-time female anchor of a major network evening newscast. Thanks to her work on NBC’s “Today,” she is one of the most recognizable, most powerful figures in media over the last 20 years. But, is she media’s most excellent?

Tomorrow night, “CBS Evening News” anchorwoman Katie Couric will receive the Al Neuharth Award for Excellence in the Media. She will succeed deserving past recipients such as Walter Cronkite, Tim Russert, Helen Thomas, Cokie Roberts, Jim Lehrer and Don Hewitt.

Couric’s predecessor at the “CBS Evening News” desk, Bob Schieffer (2006 recipient), was certainly deserving of Neuharth’s life-time achievement award after spending more than 30 years covering Washington D.C., which included covering the White House, the Pentagon, then to moderating “Face the Nation” and then finally to the anchor chair.

The press release announcing the award to Couric touted her life-time achievements in broadcast journalism as: Broadcasting live from the California wildfires, Minneapolis bridge collapse, Syria and Jordan; but highlighted her interviews of President George W. Bush, John and Elizabeth Edwards, Israeli Prime Minister Tzipi Livin and even Norah Jones.

Katie Couric has interviewed Norah Jones — so has every morning radio DJ in the country. As for presidents and many other government leaders, these interviews are coordinated, behind-the-scenes efforts “to get the message out.” Is it responsible journalism to accept an interview with the president when you already know what they will say? Anchors are extended these interviews from the White House because they know that, for two days, the president’s words will be broadcast to at least 7 million viewers on just that one network.

Journalism is on life support, and the media’s complicit relationship with government evidences distrust from the public. For fear of not getting the scoop, major news networks rarely challenge the government. A year and a half passed before the media realized they were giving President Bush a pass after his invasion of Afghanistan and Iraq. It’s hardly ironic that Congress wants to bailout the media; they’ll lose their mouthpiece.

Despite dire circumstances, excellent journalism exists. James Risen and Eric Lichtblau of the New York Times uncovered the secret NSA wiretapping program. Richard Engel of NBC News has tirelessly followed the corruption-ridden American-supported Iraqi government. Even CBS News’ Lara Logan is more deserving than Couric. Logan was one of the first to report of civilian deaths at the hands of American Blackwater henchmen.

These journalists, singularly influential but at substantial newspapers and television networks, have maintained their duty as journalists. Recognition by Mr. Neuharth or others who have the ability to help restore integrity and duty back into the profession of journalism, unfortunately is lacking.

A “life-time achievement award” to Couric is jumping the gun. Despite Ms. Couric’s laudable efforts to introduce the evening news to the Internet generation, she has fallen short of “Evening News” predecessors. Recently, many highlighted Cronkite’s stance against the war in Vietnam as his greatest moment in journalism.

When will Katie Couric take a stand and use the journalism might her anchor position affords her? When will she follow her own path created after a televised colonoscopy to substantiate change and keep the powers that be in check?

Reach columnist David Whitesock at David.Whitesock@usd.edu.
 

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11 comments

JF
Mon Oct 12 2009 14:15
I agree with David Whitestock. Just because Katie Couric is the first female to anchor the evening news by herself doesn't mean she is an excellent journalist.
Your name
Fri Oct 9 2009 01:27
S. Dakota Student: Katie Couric Doesn't Deserve an Award
newsbusters.org/blogs/tim-graham/2009/10/08/s-dakota-student-katie-couric-doesnt-deserve-award

Katie Couric Heads to USD for Award, Student Newspaper Asks 'Is She Media's Most Excellent?'
www.mediabistro.com/tvnewser/cbs/katie_couric_heads_to_usd_for_award_student_newspaper_asks_is_she_medias_most_excellent_139512.asp

Hey Jason
Thu Oct 8 2009 11:48
Why don't you identify yourself? Is it because you know how reprehensible your comments are or just because you're a coward?
Emily G.
Thu Oct 8 2009 11:41
I disagree with David Whitesock about Katie Couric not deserving this award. However, I will not revert to saying something mean and cruel to make a point. I have always looked up to Katie Couric in her journalistic career along with her ability to move from the Today Show to her current anchor job. She is a strong-willed person who has had her share of triumphs and tribulations. Losing her husband to cancer, but continuing to stay strong and cover the news for her audience is admirable.

So, even though I disagree with David Whitesock, I think he is a good journalist, too and is entitled to his opinion.

I will be attending tonight's award ceremony and feel honored to be in the same room as Katie Couric, one of my idols. :D

Jason
Thu Oct 8 2009 11:30
Not only is it RICHARD Engel for NBC News, not Robert but the very first sentence of your article is completely wrong. Couric is not the first full-time anchor, Barbara Walters anchored teh ABC evening news in 1976 and Connie Chung anchored the CBS evening news from 1993-1995.

If you're going to criticize a journalist, at least try to be a good journalist yourself.

John
Thu Oct 8 2009 00:39
KATIE COURIC! She deserves it and we should welcome her to USD with open arms!
Hillary
Wed Oct 7 2009 22:39
It's RICHARD Engel for NBC News, not Robert. Just want you to have the correct name since you're a journalist.
Christina
Wed Oct 7 2009 17:43
Do me a favor...Google her...and then tell me she doesn't deserve it!
Greg
Wed Oct 7 2009 12:17
In re: Really?
Do you really feel like posting anonymously on a college newspaper Web site makes you a good judge of what other people should think. At least he attaches his name to his opinions. So he's entitled to them. You're not. You're pathetic.
Sara
Wed Oct 7 2009 09:12
That's kinda like shutting the barn door after the horse got out isn't it? If you're so passionate about it you should have rallied the award before it was awarded....not this....as in, not 24 hours before she gets here. What a reception! Whew!
Johny Lepinski
Wed Oct 7 2009 07:47
Mr David whatever! I really feel your extreme jealousy towards Ms Katie. The fact is that she had done better things in the Evening News than Gibson or Williams but she's being criticized since she came from TODAY which is a combination of hard and soft news. SO if you had seen her coverage on Iraq in 2007, you'll agree that you can't do what she did.. and I know you're quite envy of her job.. so get a life! she's very deserving..

Plus let me take note that she's been a Pentagon correspondent for NBC News b4 co hosting the TODAY show. She reported hard news on CNN and local TV stations.. she had a long list of work something you don't have







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